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About Love Electric

Love Electric aims to accelerate the adoption of heat pumps, heat pump water heaters, and other efficient electric technologies in homes and businesses across Colorado, to lower consumer energy costs, reduce greenhouse gas emissions, and provide improved health, comfort and other benefits. Love Electric is an initiative of the Beneficial Electrification League of Colorado (BEL-CO).

About BEL-CO & Love Electric

BEL-CO is a coalition of stakeholders in Colorado working to advance beneficial electrification in Colorado’s buildings and industrial facilities through building leadership, sharing knowledge, fostering collaboration, coordinating market development strategies, and increasing consumer awareness. 

Beneficial electrification refers to installing energy-efficient electric equipment—such as heat pumps for space heating and cooling, heat pump water heaters, and induction/electric  cooktops—in place of combustion-fueled (typically propane or natural gas) equipment. Switching from a non-electric energy source to an efficient electric energy source is beneficial because as the electrical grid is increasingly powered by renewable energy, the electrification of appliances can:

  • Reduce customer costs,

  • Lower greenhouse gas emissions,

  • Improve indoor air quality, and

  • Utilize grid resources more efficiently and flexibly.

BEL-CO works closely with the national Beneficial Electrification League, a non-profit organization whose mission is to increase understanding of the benefits of electrification by promoting the market acceptance of beneficial electrification (BE), educating policy makers on the value, benefits and tools of BE and by serving as a conduit and facilitator of BE resources. The group’s vision is for BE to be universally accepted as a necessary strategy to meet economic, consumer and environmental goals.

BEL-CO Advisory Group Members

  • Boulder County
  • City and County of Denver
  • City of Aspen
  • City of Boulder
  • Colorado Energy Office
  • Colorado Rural Electric Association
  • CORE
  • Energy Efficiency Business Coalition
  • Holy Cross Energy
  • La Plata Electric Association
  • Natural Resources Defense Council
  • Platte River Power Authority
  • Southwest Energy Efficiency Project
  • Tri-State Generation and Transmission Association
  • Western Resource Advocates
  • Xcel Energy